Redesign of the global Triumph website and creation of custom landing pages with exclusive content and components. A smart nagivation and optimised wayfinding gives customers the ability to browse through all the different models, options and specs. A separate section on the website was created to promote the Triumph Factory Visitor Experience, which allowes Triumph lovers from all corners of the world to explore the history, milestones and designs. Editable landing pages were created for product launches and campaigns. A meticulous content system was set up to be able to focus all energy on the assets and custom content creation.