Itemedical

Itemedical strives to have a positive impact on the quality of healthcare, for patients ánd healthcare professionals. Their medical software solutions and services aim to reduce clinically irrelevant alarms and prevent alarm fatigue among healthcare professionals. To support their expected growth in the coming years, they asked for an anchoring brand refresh and redesign of the website and app.

Born from the paradox 'The urgency of rest', a noise reducing, 'lightweight', easy-to-maintain and concise branding and website has been created.