Algorithmic Perfumery

700 people on earth decide for 7 billion humans how they smell. EveryHuman offers a new way to interact with scent, by placing users at the heart of the creation process. Their AI driven machine called "Algorithmic Perfumery" contains 48 accords and has traveled to art & design festivals across the globe, giving visitors access to the creation of scent. Tools of perfumers, in the hands of consumers. A global e-commerce platform has been created to reach their worldwide customers. This multilingual website offers a variation of (scent-creation) questionnaires, a collection of in-house created formulae and the possiblity to tweak scents based on 48 ingredients. Renewed packaging, corresponding digital content and a particular design system (including RTL support) gives users everything they need to start their one-of-a-kind scent journey.

Design Lead
Digital branding
UX/UI design
Design system
Content creation
Animation

Made at Scentronix

Frederik Duerinck
Anahita Mekanik

Marleen van de Velde
Rodey Seijkens
Florian Vetu
Aleksandar Jočović

KVK Innovation top 100 2021
#33

ABN AMRO Newcomer Retail Award 2021-2022
Nominee