700 people on earth decide for 7 billion humans how they smell. Triggered by the question: "What if every human could create their own scent?", EveryHuman offers a new way to interact with scent, by placing users at the heart of the creation process. Their AI driven machine called "Algorithmic Perfumery" contains 48 accords and has traveled to art & design festivals across the globe, giving visitors access to the creation of scent. Tools of perfumers, in the hands of consumers.
By answering a few questions about what makes you tick, the AI generates 3 one-of-a-kind scents, based on your personality traits. The scents will then be printed (on demand ánd on the spot) for you to explore.
A global e-commerce platform has been created to reach their worldwide customers. This multilingual website offers a variation of (scent-creation) questionnaires, a collection of in-house created formulae and the possiblity to tweak scents based on the 48 ingredients of the AI driven machine. Renewed packaging, corresponding digital content and a particular design system (including RTL support) gives users everything they need to start their one-of-a-kind scent journey.